Logline

AI builders pull from the same design patterns. Same hero layouts, same gradient buttons, same stock-feeling sections. That's fine when you're one of five in a category. It's a problem when you're one of fifty. A brand that converts has a point of view — in the copy, the visuals, the rhythm of the page. AI can't give you that because it doesn't know what makes you different. You do.
For this project, I designed a modal that introduces the new calendar feature from Evernote. The purpose of the modal was to get existing users to get on the free trial for Evernote's new business subscription tier. We A/B tested 5 different versions of this modal to see which one performed better.





For this project, I designed a modal that introduces the new calendar feature from Evernote. The purpose of the modal was to get existing users to get on the free trial for Evernote's new business subscription tier. We A/B tested 5 different versions of this modal to see which one performed better.

AI builders pull from the same design patterns. Same hero layouts, same gradient buttons, same stock-feeling sections. That's fine when you're one of five in a category. It's a problem when you're one of fifty. A brand that converts has a point of view — in the copy, the visuals, the rhythm of the page. AI can't give you that because it doesn't know what makes you different. You do.
