Designing New Products

Designing online spaces that build community with Hubble

650
%
increase

in number of conversations started by members across all communities in the app

1200
%
increase

increase in engagement (replies) on all posts across all communities in the app

What's a place that makes you feel infinite?? 🌍✨
What's a place that makes you feel infinite?? 🌍✨
a hike always makes me feel alive!
What's a place that makes you feel infinite?? 🌍✨
Watching the lanterns float into the sky in Chiang Mai 🏮

How can we make online socializing more meaningful?

Through trial and error, the Hubble team and I we're able to come to some sort of solution. The design of the core product experience needs to push people to go beyond the surface-level, typical of today’s social media.

Platforms like Instagram and TikTok bury replies in a modal or popup. I designed Hubble to give every part of a conversation equal importance; The goal was to capture the essence of walking through a room full of different groups of people and conversations. Nothing beats the organic energy of in-person interactions.

what’s a mindset shift that completely changed your life??? I’ll start ✨
POV: You stumble into a jazz bar & the music takes over. What song would make this moment perfect?
What's a place that makes you feel infinite?? 🌍✨
what’s a mindset shift that completely changed your life??? I’ll start ✨

"The goal was to capture the essence of walking through a room full of different groups of people and conversations — because nothing beats the organic energy of in-person interactions."

We weren't just designing features — we were recreating feelings.

We designed Hubble around emotions, not just features. By listening to real members weekly, we refined the design and added features to bring what they felt was necessary for community-building: ease, warmth, and authenticity.

Goals

  1. Easy to use
  2. Creates a feeling of warmth
  3. Fosters authentic connections
1
Make it easy to use

Hubble is designed with the language and flow you already know from social media — no learning curve, no confusion. Just effortless conversations, exactly how you expect them to be.

Create feelings of warmth

Hubble’s Digital Cards make it easy to show appreciation, celebrate milestones, and send a little warmth to your community—whether it’s a birthday shoutout or just a reminder that someone matters.

2
3
Designed to foster authenticity

Hubble Events make it easy to bring your community together in person—no pressure, no awkwardness, just real connections. Because nothing beats the natural flow of face-to-face conversations.

"Hubble embodies the science of belonging, enabling us to deepen relationships…"
Katia Verresen

Founder of leadership-coaching community Better Than Imagined, on Hubble

"Hubble provided a space for members to share more authentically…"
Robin Arzón

Founder of life-coaching community Swagger Society, on Hubbble

With the right intentions, design can achieve a lot.

Hubble isn’t just another social platform — it’s built to foster real connections, meaningful conversations, and a sense of belonging. By designing with purpose, we’re making community feel more natural, more human, and more impactful.

Getting Started

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