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About the author

This project was a full app redesign focused on clarity and usability. We turned a cluttered, multi-tab experience into a unified, grid-based tool that made content planning feel natural. I led end-to-end product design, collaborating with the CEO, CTO, and engineers to rebuild the foundation and prepare for future features like StoryStacks.

My Role

Lead Product Designer

Partners

CEO, CTO, Engineers

Platforms

iOS, Android

Timeline

~3–5 months (2019)

How I redesigned an app that earned Apple's App of the Day

+28–35% feature usage
Ratings increased 3.7 to 4.2
Earned App of the Day by Apple

The product's core functionality was difficult to figure out.

Problem

The foundation was there — clean layout, clear intent, solid idea. But too many small UX issues layered on top of each other created friction. Each one alone was minor, but together they made the experience confusing.

App Store reviews consistently pointed to frustration and confusion. People saw the value in the app, but the experience got in the way.

From the App Store
What Am I Doing Wrong
Cooperfamilyof4

I don't get this app at all. I open it. My feed pictures are there but I can't do anything with them at all. Selecting existing images from my IG doesn't work. Scratching my head on this one.

??
Ssunshin

Having a challenge figuring out how to use this app. Others love it. I hope to give it a go and have it work well for me.

Love but bad UX.
gbgbgwb

I think it is difficult to transition from account to account it isn't super intuitive

I have to be honest
Shyrenate

UNUM has been very helpful for my new art account (@shyannerenate) that was recently started. The itself is very organized. One thing that I LOVE about the about is all analyst of what time is good for you to post and what time isn't. Or even how many likes you got or your best hashtags. However the app did loss a star because in the beginning I felt like the app was hard to follow with all of the features available. But, all in all it a good app if you want advance your instagram.

👍
Candy Table in a Box

Still figuring out how to use but so far so good!

I ran a UX audit to understand why users felt confused.

UX Audit

The foundation was there — clean layout, clear intent, solid idea. But too many small UX issues layered on top of each other created friction. Each one alone was minor, but together they made the experience confusing.

The foundation was there — clean layout, clear intent, solid idea. But too many small UX issues layered on top of each other created friction. Each one alone was minor, but together they made the experience confusing.

Custom Post
Analytics
Custom Post
Analytics

Three separate tabs (Create, Schedule, Analytics) made workflows feel fragmented.

Icon-only toolbars hid functionality.

Analytics lacked structure and context for action.

Switching between accounts was buried and underused.

Strategy

Design Explorations

The foundation was there — clean layout, clear intent, solid idea. But too many small UX issues layered on top of each other created friction. Each one alone was minor, but together they made the experience confusing.

Clarity-by-design, not more tooltips.

Make the grid the single source of truth for plan/design/schedule.

Replace icons with labeled controls and group actions by task.

Turn analytics into consistent cards, then layer StoryStacks (briefs + assets + guidance) as an overlay.

Promote multi-account work with a visual account switcher grid at the top of the flow.

Keep the visual language neutral/minimal so content leads.

Compare the designs.

Section Label

The foundation was there — clean layout, clear intent, solid idea. But too many small UX issues layered on top of each other created friction. Each one alone was minor, but together they made the experience confusing.

Tab 1
Tab 2
Tab 3
Previous Design
New Design
Previous Design
New Design
Previous Design
New Design

The result is a better design.

Outcome

The foundation was there — clean layout, clear intent, solid idea. But too many small UX issues layered on top of each other created friction. Each one alone was minor, but together they made the experience confusing.

From the App Store
THIS APP IS AMAZING!!!
@Udohimages

So I'm a photographer and I don't usually post app reviews or anything along those lines but this app has broke the mold truly. When I got it I didn't know what to expect but it definitely wasn't this. This app is CLEAN. This app is SMOOTH. This app is ORGANIZED. Unlike any other app i've used for planning posts and organizing my page, this app takes the time to really analyze your desired look and provide you with tips and strategies on how to grow as a creative. HUGE THANKS TO THE PEOPLE AT UNUM!!!🖤🖤

Best IG Planning Tool
Aria Event Design

I used to use Planoly, but UNUM is so much better!! It's so much more intuitive, gives so much more insightful information! Where has UNUM been all me life?!?! @QuenWilliamss

Great update
Kfkdbsbaieiririfbcbc

The update is so clean and easier to navigate! Yassss

Beautiful design
Glitter Sara

Love the layout and how easy it is to use. Makes me social life way easier!

Best IG Planning Tool
Katie Chavarin

I like how clean this app is and how easy it is to use. I post almost daily on @iamkcphotog on Instagram so this app is super helpful. There are still a few bugs to workout, I feel. For example, I enjoy having the caption and tags tabs sectioned off where you can preplan for your posts. However, I don't like that when you post your photo with the caption, it won't let you go back to find the tags you just built.

Metrics

27% more engagement

from previous design

20% more accounts

connected to UNUM

35% faster time to value

TTF schedule: –35–45% from first open.

3.9★ → 4.5★

Rating: 3.9★ → 4.5★ (post-release period).

From Apple

The iMac Cometh
Andrew Gore

Retro is in, and Steve Jobs knows it. He’s reached into Apple’s past in hopes of blazing a trail back into the hearts of consumers, with a daring new entry-level Macintosh: the iMac. Two years ago, Apple quietly exited the low-cost computing market, citing an inability to compete with manufacturers of Windows-based PCs on price and time-to-market issues. Since that time, the company downsized and, according to interim CEO Jobs, became much more efficient and able to deliver new products faster. As a result, Jobs says, Apple is ready to reenter the consumer market with a dramatic new Macintosh that relies as much on nostalgia as it does on bold technology and design. At $1,299, the iMac offers leading-edge capabilities, a breathtaking design, and a bargain price.

Interested in working together?