Objective

Develop a complete brand identity and website that aligns with Vaau’s vision. This includes a visual language, an intuitive online presence, and all foundational assets needed for launch and future growth.

Scope Overview

• Brand Identity: Logo, color palette, typography, and brand guidelines

• Website Design & Development: A streamlined, conversion-focused Shopify site

• Essential Brand Assets: Packaging, social media templates, and digital collateral

Expected Impact

✔ A strong and professional brand presence from day one

✔ Consistency across all touchpoints, ensuring a seamless customer experience

✔ A conversion-optimized website that supports marketing and sales goals

Brand Name & Positioning

Vaau is envisioned as a natural, disruptive, and modern skincare brand. The aesthetic pulls from 1970s influences while maintaining a fresh and effortless feel. The brand name options, including Vaau, were chosen to allow for future expansion into hair and body care.

Value Proposition

A natural, vegan, and organic skincare brand designed for people who value quality without compromising sustainability. Vaau focuses on effective, conscious, and accessible beauty for real people.

Mission & Vision

Mission: To create bio and vegan skincare that is effective, inclusive, and accessible for everyday people.

Vision: To become a leading bio skincare brand in Spain with global expansion, proving that self-care can be easy, sustainable, and effortless.

Core Brand Values

• Sustainability – Eco-friendly practices & clean ingredients

• Authenticity – No unrealistic beauty standards, just effective skincare

• Inclusion – Genderless, ageless beauty for everyone

• Effortless Self-Care – Skincare that fits into real lives

Aesthetic Direction

Vaau’s aesthetic avoids traditional ‘feminine’ cues and instead embraces a mix of bold, nostalgic, and modern elements. The visual identity will take inspiration from:

✔ 1970s hippie colors (bold, earthy tones)

✔ 1950s Italian aesthetics (classic yet contemporary)

✔ Early 2000s Spain (effortless, everyday cool)

Brand Identity Deliverables

✔ Logo & Wordmark – A distinctive, minimalist logo that aligns with the brand’s bold yet approachable feel

✔ Typography & Color Palette – A strong visual identity that breaks from traditional beauty branding

✔ Brand Guidelines – A document ensuring consistency across all platforms

Packaging & Additional Assets

✔ Product Packaging – Sustainable and recyclable materials, customized to align with Vaau’s brand identity

✔ Social Media Templates – Cohesive visuals to maintain an engaging Instagram & TikTok presence

✔ Custom Shopify Theme Design – A unique, on-brand storefront

✔ Mobile-Optimized UX/UI – A frictionless experience on all devices

✔ Product Pages & Collections – Easy navigation and clear product details

✔ Integrated Payment & Checkout – Standard payment methods, including PayPal & credit/debit

✔ Automated Emails – Abandoned cart recovery, order confirmations, and marketing sequences

Social Media & Marketplace Integrations

✔ Instagram & TikTok Shopping – Seamless product tagging

✔ SEO Optimization – Keyword strategy for visibility on Google

✔ Content Strategy – Tutorials, testimonials, and behind-the-scenes content

✔ Micro-Influencer Collaborations – Authentic brand ambassadors

✔ Paid Advertising – Meta Ads (Instagram & Facebook) to drive visibility

Email & Content Marketing

✔ Automated Email Sequences – Customer onboarding, promotions, and abandoned cart recovery

✔ Blog Strategy – SEO-driven content on bio & vegan skincare

Launch Timeline

📌 Target Launch Date: June 1st

✔ Pre-Launch Strategy: Email waitlist or pre-sale campaign

✔ First-Month Goal: 100 unit sales per month

Long-Term Vision

✔ 6-Month Milestone: Establish brand presence & steady revenue growth

✔ 1-Year Milestone: Profitable & reinvesting in international expansion

Project Timeline

Phase 1: Brand Identity Development (4-6 weeks)

✔ Logo, typography, color palette, brand guidelines

Phase 2: Website Design & Development (6-8 weeks)

✔ Shopify store setup, UX/UI design, integrations

Phase 3: Packaging & Marketing Assets (4-6 weeks)

✔ Packaging design, social templates, digital collateral

Investment & Pricing

Total Investment: €[Insert Amount]

Payment Structure:

✔ 50% upfront – To begin brand identity work

✔ 25% upon website wireframe approval

✔ 25% upon final launch

This proposal is valid for 14 days from the submission date.

‍Total Investment: €[Insert Amount]

Payment Structure:

✔ 50% upfront – To begin brand identity work

✔ 25% upon website wireframe approval

✔ 25% upon final launch

This proposal is valid for 14 days from the submission date.

Libra Design Co.

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